CRS

Experience: Minimum 2 years
Qualification: Any Graduate
Eligibility Criteria:
Preferred Candidate: Male

Job Profile

  • Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
  • Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
  • Customer Journey mapping analysing touch points with the organisation and maximising commercial opportunities.
  • Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
  • Overseeing direct communications with customers through the CRM.
  • Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
  • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
  • The ideal background of a CRM Manager:
  • Extensive experience of direct and digital marketing ideally in a similar industry.
  • Strong background in customer acquisition, re-engagement and retention strategies.
  • Degree educated with a minimum of a 2.1 ideally from an IT or related degree.
  • A Confident and articulate communicator capable of inspiring strong collaboration in an organisation.

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